Performance Marketing Industry Insights

Thinking Fast & Slow: the Programmatic Way of Doing Things for Better Results


George Frangakis, Managing Director of ForestView, took the stage at the AllThingsPerformance conference in Athens and showed the Programmatic way of doing things for better results.



Thinking Fast & Slow: the Programmatic Way of Doing Things for Better Results

Affiliate Marketing reloaded


ForestView, the Performance Marketing agency of TDG, teamed up, once again, with Focus Bari in order to run its annual survey about the status of Affiliate Marketing in Greece.
This is the keynote presentation that Magda Maragkoudaki, Country Manager of ForestView in Greece & Cyprus, delivered at the AllThingsPerformance conference in Athens. It includes valuable insights both for publishers and advertisers, whereas it compares the findings from the 2014 & 2013 survey.



Affiliate Marketing reloaded

The New Age for SEO: Mapping the Digital Consumer Journey


Nikos Stagakis, ForestView’s SEO Manager & a true SEO aficionado, took the stage at the AllThingsPerformance conference to discuss “The New Age for SEO“, offer tips and share a scoring case study.



The New Age for SEO: Mapping the Digital Consumer Journey

Data meets Creativity


Scientists & Artists. This is what brands and agencies have to be these days in order to amplify their performance in Social Media. Magda Maragkoudaki, the Country Manager of ForestView in Greece & Cyprus, delivered this presentation at the Social Media Conference ‘14, which took place on April 7 in Athens.



Data meets Creativity

RTB: the Solution to Omnichannel Consumers & Campaigns


Is RTB the future of Online Advertising? And if so, why is it crucial for e-commerce? George Frangakis, Managing Director of ForestView, has the answers. Read the presentation here.



RTB: the Solution to Omnichannel Consumers & Campaigns

Retargeting Advertising: from theory to (best) practice


This presentation shows you how to capitalize on Retargeting Advertising through a series of recent best practices from the highly competitive world of e-shops.



Retargeting Advertising: from theory to (best) practice