Rapid change in technology has enabled digital advertising to adjust to the evolution of online consumer behavior. Inspired by the ability of the famous animal to change and adapt to its environment in real time, Chameleon’s Adaptive Optimisation Engine customises its advertising messages to the ‘’unique environment of one’’, the individual consumer.
With a proprietary algorithm, the Adaptive Optimization Engine evaluates multiple changing parameters. It instantly processes consumer, e-commerce and media data in order to dynamically adapt the advertising message to the individual. Get In Touch
Forestview’s adaptive technology drives performance to new standards increasing ROI with higher user engagement and lower Cost Per Action. see our case study
Customized Creative Messaging
Creative Messaging moves beyond standardized templates and is customized per advertiser. This approach maintains brand identity signals while at the same time adapts visual and text messages to the consumer.
Who Benefits from Multiple Ad Variations
Especially suitable for retailers, travel, hotel sites and companies with extensive product catalogues, the optimization engine serves up thousands of ad variations in different templates and sizes.
RTB Αcross Display and Social
Chameleon Optimises messaging across different media using Real Time Bidding in Display and Facebook Exchanges to deliver personalized messaging to the consumer. Ad message sequencing and various sizes are further optimized depending on context and performance providing additional effectiveness to the campaign.
• Increase ROI
• Scale personalized messaging with thousands of product offerings
• Customise creative based on brand and product requirements
• Real Time Optimisation
• Get personal across display and social advertising placements