Both Artist and Scientist
Data Driven Creativity
Within a rapidly changing communication environment, we have to act as both Artist and Scientist. Understanding the convergence of technology and creativity leads to an appreciation of the integral part that creative optimization plays in Performance Marketing.
Different communication channels suggest not only different use, but also different moments of interaction within our audience’s digital journey. The above denote the need for diverse creative material per channel, as well as personalized messaging and different ways of talking to our target.
To achieve the best possible outcome, we employ multivariate testing of creative messaging and formats validated by consumer data. In other words, we let our audience do the talking.
We analyze data, derive insights, revise creative, test, identify what works and optimize accordingly to drive performance. In our world, Art and Science go hand in hand.
Do you want to inspire your creativity with data driven insights? Get in touch with us today at firstname.lastname@example.org.