Impacting Traveler Choice

CLIENT
Sani Resorts
CHANNELS
Online Media, Social Media
FORESTVIEW ROLE
Digital Media, Marketing Strategy
PROJECT TIMELINE
6 months
THE GOAL

Sani Resort, a world class luxury holiday destination, featuring five award winning hotels, teamed up with ForestView to increase control over the direct booking process. We wanted to expand how our resort was discovered, by reaching prospective visitors on early stages of the purchase journey.

THE STRATEGY

The majority of direct booking is fueled by Google Search campaigns, especially targeted on branded queries. Therefore, online marketing efforts are aimed predominantly in high proximity to the moment of purchase. This passive approach is limited by the (not inconsiderate) brand awareness and loyalty of Sani Resorts.

Our aim was to recruit visitors as early as during their dreaming phase, supplementing the online marketing by increasing discoverability and creating demand with more control.

THE WAY

Created a multi channel campaign, aimed both at established countries of origin (UK and Russia), but also increasing our control and expanding to new geos.

By implementing communications across multiple touchpoints, including AI Powered Programmatic Display and video, Social Media and popular Native Advertising networks, we followed prospective clients throughout their customer journey, retaining their interest beyond the dreaming and into the planning phase.

Discovery and planning phases for international travelers to Greece typically last between 4 and 20 weeks. We targeted travelers when they began dreaming of their next vacation and maintained contact throughout that process, not only inspiring, but also nurturing new leads by shifting to hard selling propositions as they moved closer to the booking stage.

Moreover, by nurturing demand, we regained control over the mix of our visitors’ country of origin, expanding to new, underdeveloped geos.

THE RESULTS

47%
Increase in website visitors.

56%
Increase in bookings from new countries (mainly Germany, Switzerland, France and Belgium).

x18 ROAS

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