The campaign that ROA(R)S Loudly
We wanted to leverage the stong brand awareness that Public enjoys, either as a result of offline advertising, or as a bi-product of the huge foot traffic. Our course of action was crystal clear.
Digital Media, creative materials and real-time data analytics were incorporated seamlessly, using Artificial Intelligence to orchestrate and measure all communications.
We’ve created 57 custom audiences within Google Analytics, which are updated and expanded upon constantly, in accordance with the commercial strategy of each product category.
Within the first 12 months: